Michal Marek Fashion Show opens Prague Spring Fashion Week 2019

Michal Marek Fashion Show kicked off on March 21th, 2019 Prague Spring Fashion Week. New spring-summer collection 24/7-365/days-4ever was presented in Pragovka. The center of culture and arts was introduced and brought to Prague´s life in the 2016.
The Pragovka is now transforming into a lively art centered district, seeking to create a collaborative environment and enabling a fruitful exchange of ideas among creative communities. Therefore Pragovka has become an ideal choice for Michal Marek showcasing. Because unlimited freedom is its main theme.

Michal Marek’s Without-Borders Inspired 2019 Spring-summer collection 24/7-365/days-4ever. Pragovka. Prague © Go City Luxe, 2019

The Michal Marek Fashion Show included presenting Michal Marek Photo Shoot Campaign. Advertising photos for the unisex line were created in the Sahara desert near the Tozeur (Tunisia). This town is located on the shore of Chott el-Jerid Lake. But the team didn’t see the lake but the vast desert as the material embodiment of Michal Marek ’s graceful metaphor.

Is the desert landscape used only by Michal Marek? Some scenes from the Star Wars Episode I: The Phantom Menace were filmed outside the city of Tozeur. Zara’s Desert-Inspired Studio 2019 Spring-summer Collection were created in Marrakesh (Morocco). Sedona Desert and rocky landscape were a part of the inspiration behind the new H&M collection 2019.

Michal Marek’s Without-Borders Inspired 2019 Spring-summer collection 24/7-365/days-4ever. Pragovka. Prague © Go City Luxe, 2019

Photos of women’s collection for the new Michal Marek’s Without-Borders Inspired 2019 Spring-summer collection were created in the northeastern part of the Czech Republic (Kladské pomezí). The face of the women’s collection is Bara (Bara Drancakova). This is a very young girl with Asperger syndrome. The designer’s choice in favor of Barа is explained simply. All people should have equal rights in society, borders exist only in our consciousness. And fashion is a tool of communication, fashion is breaking social restrictions, boundaries, stereotypes.

Michal Marek’s Without-Borders Inspired 2019 Spring-summer collection 24/7-365/days-4ever. Pragovka. Prague © Go City Luxe, 2019

Michal Marek women’s clothing stylistically associated with previous collections Alternative Future and Nightmare. Models have a simple cut and artistic purity. The main colors of the women’s collection are white, beige and gold. It should be noted that the designer loves lace, chiffon, ruffles, fluffy lace skirts. The designer always uncompromisingly exposes either the model’s back, or legs, or her chest. For the first time, golden brocade and velor were used in this collection.
The fashion industry’s most wanted designers are passionate about voluminous fluffy dresses, corsages, tulle, pleats, ruffles, etc. rococo style elements this season (Miu Miu Spring/Summer 2019 Ready-To-Wear Collection). Michal Marek new collection undoubtedly meets this season’s trends. But it is peculiar due to its versatility, original, memorable style and practicality. After all, Michal Marek’s luxurious floor-length dresses can be imagined in combination with fashionable sports shoes, even in the office.

Michal Marek’s Without-Borders Inspired 2019 Spring-summer collection 24/7-365/days-4ever. Pragovka. Prague © Go City Luxe, 2019

Michal Marek men’s clothing was presented only at the show. Defile caused noticeable emotions among the audience, especially women. In this regard I would like to note the designer’s ability to select models for show, in order to emphasize the main idea of the collection. In this case, this is the idea of infinity. After all, you need to have a bold and paradoxical mind to put a model with the face and body of a MMA fighter in the crimson shorts. In general, Michal Marek introduced the fashion of very sport-chic design look.
The new collection 24/7-365/days-4ever from the Michal Marek brand has not only commercial but also charitable purposes. The fashion show was organized as a charity in favor of the Bona, o.p.s., which supports and adapts people with mental illness. The appearance of Barа was a dramatic culmination of the show and caused a storm of applause and sincere excitement of the public.
The campaign 24/7-365/days-4ever from the brand Michal Marek demanded a large human investment by photographers (Zuzana Lazarová, Anatole Torbin), hairdressers and makeup artists (Marcel Šťástka, Petra Schneiderová, Ivan Malejovský).

Michael Hejč. Michal Marek’s Without-Borders Inspired 2019 Spring-summer collection 24/7-365/days-4ever. Pragovka. Prague © Go City Luxe, 2019

This is not the first time when the Michal Marek Fashion Show is accompanied by аn Аrt exhibition. А talented musician Michael Hejč performed оn this show. He perfectly performed his own version of Symphony (Clean Bandit feat Zara Larsson) on the violin.

Text@Anna Sharibzhanova, 2019.
Photo@ Go City Luxe, 2019
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